As a pharmacist, I know the more oil content in a product, the better skin cell absorption. For instance, a 0.1% hydrocortisone cream is indicated for mild conditions but a 0.1% hydrocortisone ointment is indicated for moderate to severe conditions. Because it can penetrates the lipid cell membrane of the skin cells easier. So I've never liked products in form of serum with high water content, because even if they are loaded with active ingredients, they cannot reach inside the cells to do their jobs they claim.
But downside of high oil content products like balms is their greasy feeling. In cosmetic and skincare industry, silicon and some other synthetic chemicals are added to these products to reduce the nasty feeling. But thanks to natural technology we added some 100% natural, Ecocert certified silicon like ingredients to our balms and face oils to overcome this issue. Besides oils and balms for a perfect skin, we need cream with water content for moisturizing and hydrating our skin. So we formulated our cream with right proportion of water and oil to moisture skin and at the same time to penetrate active ingredients like natural anti-aging, collagen-boosting and natural anti-oxidants into skin cell membrane.